WELCOME
EVERYBODY
I'm Moisés Carracedo, a Barcelona-based digital art director & visual designer specializing in branding, art direction, & digital design — this is my About me story.
About me
With a career of over 15 years, always driven by curiosity, visual exploration, and a commitment to creating meaningful concepts, I have had the privilege of working in design studios, advertising agencies, and freelance projects in Spain and Italy. During this time, I have learned to adapt to a dynamic and constantly evolving sector, where
training in diverse areas and interaction with multidisciplinary teams has allowed me to grow personally and professionally.
I see design as a tool to drive change, not as a quick fix to a problem.
Process
I understand design as a structured creative process, where each phase is interconnected and builds upon the previous one, thus completing the cycle from start to finish. Below, I will share the process I follow when starting a new project, which helps shape its visual and narrative in 4 steps:
1
Insights & Creative Approach
My process begins with in-depth research and thorough discovery to understand your project, company culture, and customer needs. This phase ensures a complete, rich, and accurate 360-degree view before beginning to establish the direction the project will take.
2
Concept & Design Strategy
My approach extends beyond establishing a robust visual identity; I excel in constructing a scalable branding system that evolves alongside your product, ensuring sustained growth and long-term success.
3
Design Explorations & Design Direction
This is where the project comes to life visually. I transform insights into mood boards that allow me to explore possible directions and ensure that the defined concepts align with the project’s vision, laying the foundation for the design process ahead.
4
Production & Implementation
Once all the strategic development and design work is completed, I test and refine the central elements of the project to ensure their cohesion and versatility across all necessary offline and online platforms to carry out the project.
You can see
SELECTED PRESS
& RECOGNITION:
Design made in Europe
OFFF Festival
36 Days of type
Elisava
Design from Barcelona
Domestika
ShowUsYourType
Neue magazine
Adweek talent gallery
Fundacion Signes
Fancy magazine
School of Computer Science
McGill University
Unos tipos duros
Visual magazine
Graficatessen
Clients
BRANDS I’VE HAD THE PLEASURE
OF WORKING ON:
TECHNOLOGY
Fujitsu
Haier Europe
Schneider Electric
Epson Corporation
Mitsubishi electric
Daewoo Electronics
E.ON Group
Jvc Corporation
Garmin
TRANSPORT
Qatar Airways
Seat S.A
Chery Automobile
DRINKS
Heineken
Nescafe
Bacardi
Guinnes
Cruzcampo
Amstel
Codorniu
Dewar's
Paulaner
Campari
Grupo Freixenet
Schweppes
Miró Vermouth
Icon Spirits
Martin´s Brands
FOOD
Kraft Foods
Ferrero Rocher
Dr. Oetker
Casademont
Mexifoods
Calvo
Primaflor
Bopan
The Good Burger
La Sureña
100 Montaditos
Maheso
FASHION
Tous
Misako
Movado Group
REAL ESTATE
Accor Hotels
Novotel Hotels
La Casa Agency
BANKING
Caixa Bank
Banc Sabadell
HEALTHCARE
Bayer HealthCare
Novartis Pharmaceutical
Ferrer International
Esteve Pharmaceutical
Zeiss Vision Care
Becton Dickinson
Chiesi Pharma
Lacer Laboratories
Hartmann Group
Ordesa Laboratories
Ferraz Pharma
Viñas Laboratories
Alcon Cusi
Thea Laboratories
Zambon Pharma
ST. Jude Medical
Sesderma Laboratories
Oryzon Genomics
Svr Laboratories
Propecuaria Pharmaceutical
Kern Laboratories
Leo Pharma
BEAUTY
Diadermine Skincare
Lazartigue Botanical & Vegan
Sesderma Dermocosmetics
Bella Aurora Cosmetics
Periche Professional
Welnig Organic
Germaine de Capuccini
Bioderma Dermatology
Filorga Cosmetics
Repavar Dermocosmetics
RETAIL
Lidl
Caprabo
Eroski
Coviran
Bon Area
CIVIC & PUBLIC
INC International
Madrid Convention Bureau
AHK
Cercle d’Economia
Red electrica España
ENTERTAINMENT
Movistar
Pepe Phone
Mattel
SelectaVision Entertainment
MANUFACTURING & INDUSTRIALS
Henkel Iberica
Lafarge Cements
Hansgrohe Group
Fanuc Robotics
Euromaster
Tetra Pak
Ibercool
Fluidra
AVAILABLE FOR FREELANCE WORK. CONTACT ME IF YOU'D LIKE TO DISCUSS YOUR CURRENT
OR FUTURE PROJECT
LASTEST PROJECTS
Featured Projects
This is small a showcase of my professional and personal work - I hope you enjoy it. If you're interested in exploring more of my works, simply click the button.
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