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Approach

I'M MOISÉS CARRACEDO, A BARCELONA-BASED DIGITAL ART DIRECTOR & VISUAL DESIGNER SPECIALIZING IN BRANDING, ART DIRECTION, & DIGITAL DESIGN.

I believe smart design, attention to detail and a relevant approach is the most effective way to communicate.
I work collaboratively with design studios and agencies, but also independently with clients looking to bring memorable design into their products and services.

I am passionate about creating & designing, responsive brands & digital systems that transform customer experience and brand perception.

Process

I FOLLOW A PROCESS THAT ALWAYS STARTS BY DEEPLY UNDERSTANDING THEIR PRODUCT & SERVICES, THEN ASSISTING BY VISUALLY SHAPING IT AND NARRATIVE

1

Insights & Creative Approach

I craft brand strategies that point your business in the right direction. I create scalable branding systems and distinctive visual identities that ensure a consistent and impactful brand presence.

2

Concept & Design Strategy

My approach extends beyond establishing a robust visual identity; I excel in constructing a scalable branding system that evolves alongside your product, ensuring sustained growth and long-term success.

3

Design Explorations & Design Direction

Once I have a solid understanding of your company and goals, I start exploring different design directions by building custom Moodboards that bridge your visual preferences with my ideas and your audience's needs.

4

Production & Implementation

At the completion of all strategic and design development work, I act as a complete partner an any offline and online executions required to fully realize the project.

Test_service_1

2

Concept & Design Strategy

My approach extends beyond establishing a robust visual identity; I excel in constructing a scalable branding system that evolves alongside your product, ensuring sustained growth and long-term success.

Test_service_1

3

Design Explorations & Design Direction

Once I have a solid understanding of your company and goals, I start exploring different design directions by building custom Moodboards that bridge your visual preferences with my ideas and your audience's needs.

Test_service_1

4

Production & Implementation

At the completion of all strategic and design development work, I act as a complete partner an any offline and online executions required to fully realize the project.

You can see

SELECTED PRESS
& RECOGNITION:

Design made in Europe
OFFF Festival
36 Days of type
Elisava
Domestika
Neue magazine
Adweek talent gallery
Design from Barcelona
Fundacion Signes
Fancy magazine
Unos tipos duros
Visual magazine
Graficatessen

Clients

BRANDS I’VE HAD THE PLEASURE OF WORKING ON:

SECTOR

Heineken
Qatar Airways
Movistar,
Becton Dickinson
Fujitsu
Energizer
Kraft Foods
Cruzcampo
Accor Hotels
Guinnes
Lidl
Schweppes

SECTOR

Tetra Pak
Paulaner
Red electrica España
Novotel Hotels
Madrid Convention Bureau
Lafarge Cements
Euromaster, Amstel, Mexifoods, ST. Jude Medical, E.ON, 100 Montaditos,

SECTOR

The Good Burguer, Primaflor, Bopan, Coviran, AHK, La Sureña, Repavar Dermocosmetics, Caixa Bank, Ferrer Corporate, Nescafe, INC International Nut and Dried Fruit council, Novartis Pharmaceutical Company, Zoo Barcelona, Esteve Pharmaceutical Group, Bayer HealthCare.

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Project Inquiry

AVAILABLE FOR FREELANCE ASSIGNMENTS, PLEASE CONTACT ME IF YOU WANT TO TALK ABOUT YOUR CURRENT OR FUTURE PROJECT.

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LATEST PROJECTS

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PRO TENNIS APP

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PRO TENNIS APP

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Featured Projects

This is small a showcase of my professional and personal work - I hope you enjoy it. If you're interested in exploring more of my works, simply click the button.

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