About me:

I’m Moisés Carracedo, a Digital Art Director and Visual Designer based in Barcelona, specializing in branding, art direction, and digital design.

Born in Bilbao and shaped by my time in Bilbao, Seville, Madrid, Florence, and Barcelona, I’ve learned to see design as a continuous process of curiosity, adaptation, and meaning. For over fifteen years, I’ve collaborated with studios, agencies, and brands across multiple sectors, from global corporations to independent ventures, crafting identities and digital experiences that endure over time. To me, design is an ongoing dialogue between logic and emotion.

Every project begins with the intention to connect ideas and people in an honest, thoughtful way. My process combines observation, strategic insight, and conceptual exploration, where every decision balances intuition and precision to create coherence in every detail.
Beyond aesthetics, I view design as a tool for transformation. It’s not about trends but about creating systems and identities that grow alongside brands and culture.

About me:

I’m Moisés Carracedo, a Digital Art Director and Visual Designer based in Barcelona, specializing in branding, art direction, and digital design.

Born in Bilbao and shaped by my time in Bilbao, Seville, Madrid, Florence, and Barcelona, I’ve learned to see design as a continuous process of curiosity, adaptation, and meaning. For over fifteen years, I’ve collaborated with studios, agencies, and brands across multiple sectors, from global corporations to independent ventures, crafting identities and digital experiences that endure over time. To me, design is an ongoing dialogue between logic and emotion.

Every project begins with the intention to connect ideas and people in an honest, thoughtful way. My process combines observation, strategic insight, and conceptual exploration, where every decision balances intuition and precision to create coherence in every detail.
Beyond aesthetics, I view design as a tool for transformation. It’s not about trends but about creating systems and identities that grow alongside brands and culture.

Ethics, curiosity, and honesty define my work. I believe that meaningful design, when built with intention, has the power to improve the way we live, work, and connect.

Discover my process:

I understand design as a structured creative process, where each phase is linked and builds upon the previous one, thus completing the cycle from start to finish. Below, I will share the process I follow when starting a new project, which helps shape its visual and narrative in 4 steps:

1. INSIGHTS & CREATIVE APPROACH

My process begins with in-depth research and thorough discovery to understand your project, company culture, and customer needs. This phase ensures a complete, rich, and accurate 360-degree view before beginning to establish the direction the project will take.

2. CONCEPT & DESIGN STRATEGY

My approach extends beyond establishing a robust visual identity; I excel in constructing a scalable branding system that evolves alongside your product, ensuring sustained growth and long-term success.

3. EXPLORATIONS & DESIGN DIRECTION

This is where the project comes to life visually. I transform insights into mood boards that allow me to explore possible directions and ensure that the defined concepts align with the project’s vision, laying the foundation for the design process ahead.

4. PRODUCTION & IMPLEMENTATION

Once all the strategic development and design work is completed, I test and refine the central elements of the project to ensure their cohesion and versatility across all necessary offline and online platforms to carry out the project.

Selected Press & Recognition:

I sincerely appreciate the support and recognition reflected in this selection of features in specialized press, academia, and design events:

Design made in Europe
OFFF Festival
36 Days of type
Elisava
Design from Barcelona
Domestika
ShowUsYourType
Neue magazine

Adweek talent gallery
Fundacion Signes
Fancy magazine
School of Computer Science
McGill University
Unos tipos duros
Visual magazine
Graficatessen

Brands & Industries:

Throughout my career, I have had the pleasure of developing ideas and projects for these companies. Below, I present some of the most notable ones:

CONSUMER ELECTRONICS
Fujitsu
Haier Europe
Schneider Electric
Epson Corporation
Mitsubishi electric
Daewoo Electronics
E.ON Group
Jvc Corporation
Garmin

AUTOMOTIVE & MOBILITY
Qatar Airways
Seat S.A
Chery Automobile

BEVERAGES & SPIRITS
Heineken
Nescafe
Bacardi
Guinnes
Cruzcampo
Amstel
Codorniu
Dewar's
Paulaner
Campari
Grupo Freixenet
Schweppes
Miró Vermouth
Icon Spirits
Martin´s Brands

HOSPITALITY & REAL ESTATE
Accor Hotels
Novotel Hotels
La Casa Agency

FINANCIAL SERVICES
Caixa Bank
Banc Sabadell

PHARMA & HEALTHCARE
Bayer HealthCare
Novartis Pharmaceutical
Ferrer International
Esteve Pharmaceutical
Zeiss Vision Care
Becton Dickinson
Chiesi Pharma
Lacer Laboratories
Hartmann Group
Ordesa Laboratories
Ferraz Pharma
Viñas Laboratories
Alcon Cusi
Thea Laboratories
Zambon Pharma
ST. Jude Medical
Sesderma Laboratories
Oryzon Genomics
Svr Laboratories
Propecuaria Pharmaceutical
Kern Laboratories
Leo Pharma

RETAIL & DISTRIBUTION
Lidl
Caprabo
Eroski
Coviran
Bon Area

CIVIC & PUBLIC
INC International
Madrid Convention Bureau
AHK
Cercle d’Economia
Red Eléctrica España

ENTERTAINMENT
Movistar
Pepe Phone
Mattel
SelectaVision Entertainment

MANUFACTURING & INDUSTRIALS
Henkel Iberica
Lafarge Cements
Hansgrohe Group
Fanuc Robotics
Euromaster
Tetra Pak
Ibercool
Fluidra

FOOD & HOSPITALITY
Kraft Foods
Ferrero Rocher
Dr. Oetker
Casademont
Mexifoods
Calvo
Primaflor
Bopan
The Good Burger
La Sureña
100 Montaditos
Maheso

BEAUTY & COSMETICS
Diadermine Skincare
Lazartigue Botanical & Vegan
Sesderma Dermocosmetics
Bella Aurora Cosmetics
Periche Professional
Welnig Organic
Germaine de Capuccini
Bioderma Dermatology
Filorga Cosmetics
Repavar Dermocosmetics