NIXON WATCHES "The Rubber Player"
Proposal advertising campaign & clothing for new watch series Nixon fabricated with rubber "The rubber player". Nixon is an American watches, accessories and audio brand, founded in 1997 in Encinitas, California. Focused on the youth lifestyle market, Nixon’s range of custom-built products was first introduced at retail via independent boardsport retailers, including surf, skate, & snow shops. The brand’s range and popularity quickly grew to include distribution in specialty boutique and fashion stores.